Apple is one of the well-known technology brands all over the world. The company focuses on customer satisfaction and brand representation. The marketing mix of the company involves the implementation of various schemes to target potential customers in digital content distribution, consumer electronics, the IT sector, and other related fields. If you are wondering how Apple was able to achieve this position, this was the result of marketing strategies of Apple. Let’s know about the marketing strategies of Apple in detail.

4 Ps that are Valuable in Apple’s Marketing

Its marketing strategies of Apple focus on premium branding. This marketing approach helps build a brand and earn the trust of the customers that the company’s products have value for money and high quality. Let’s talk about the powerful Ps of the marketing scheme of Apple.

1. Product

The company focuses on the quality of products and designs the products that customers are looking for. Apple is continuing to expand its product mix with the view of adding customers from the non-IT sector and electronics field. The main products of Apple are listed below.

• iPhone
• Macbook
• iPad
• Cloud Services
• iPod
• Apple TV
• Apple Watch
• Electronic Accessories

2. Place or Distribution

As the name already suggests, it involves the selection of places where the company distributes or allocates its products. The organization focuses mainly on company-owned locations but also on other parties that specialize in distributing its goods and services. The places that are included in the distribution of the products of Apple include:

• Apple Store Locations
• Telecommunication Companies
• Authorized Resellers
• Company-owned website and online stores

Apple stores are subsidiary stores that sell related items from other manufacturers along with Apple’s products. Moreover, authorized sellers open stores in different locations such as shopping malls across the world. The company also works with other telecommunication services like Verizon and Sprint. To conclude the place mix of Apple is a combination of online and offline distribution channels.

3. Promotion

The marketing mix of the company includes the tactics that the company uses to sell its products to potential customers. Its products of Apple are promoted through different channels. Four important channels for the promotion of Apple products are given below:

• Personal Selling
• Sales Promotion
• Public Relations
• Advertising

Advertising involves Google’s advertising networks and popular magazines such as Vogue. Apple’s promotion (โปรโมชั่น Apple, term in Thai) usually occurs for its products when they provide old products at heavy discounts. Students can buy iPhones and iPads at discounted prices. The company takes the help of public relations to build its name among customers and enhance its corporate image.

4. Prices and Pricing Strategies

This is one of the most important elements of the marketing mix as it is concerned with setting the price range of different products of the company. The company follows the following pricing strategies.

• Premium Pricing Strategy
• Freemium Pricing Strategy

The premium pricing strategy follows the selling of products at premium prices. On the other hand, freemium pricing strategies include the combination of premium prices and free combined in the one.

In a Nutshell

The above-mentioned 4 Ps are extremely powerful when it comes to marketing schemes of Apple. The company has successfully created a brand image among the customers using the 4 Ps of the marketing mix. To know more about all Apple’s promotions (รวมโปรโมชัน Apple, term in Thai), be sure to conduct a thorough online research.