Ideation is a systematic and creative method to generate valuable ideas and refine them further in the multi-stage process that consists of gates and phases. The number of ideas reduces throughout the process and the depth of content increases. In corporate ideation sessions, the group of people involved are:

• Employees
• Test users
• Clients
• Experts
• Service providers
• External crowds

An ideation program is an effective startup support for any of the following:

• novel proposal
• concept
• solution

It all addresses an existing opportunity or challenge. Ideas are created by info connected in new ways and are abstract ideas that follow a detailed purpose or random impulse.

Ideation is a single-word description of idea creation. It is the formation of mental images and thoughts. It is used in business development and refers to brainstorming for business opportunities and new products. Ideation happens with the larger crowd to generate as many different ideas as possible. Indeed, the method of ideation as a method for innovation development has a huge impact on the business and technology industry.

The modern approach of innovation using ideation

In the long run, the approaches to solving difficult problems are highly valued. Particularly, the ideation challenges either external or in-house crowd, they both had gained popularity as a method to generate new ideas and a source of innovation.

Ideation and innovation management

In many companies, these three are used synonymously:

• Innovation management
• Ideation
• Idea management

However, a closer look at the end-to-end innovation management process will show that there are important differences. The innovation process is divided into three areas:

• Where to Play
• How to Win
• What to Execute

Each area focuses on various activities, together forming an end-to-end innovation value chain. Ideation generation is one step in this end-to-end innovation process. Ideation is a relevant component in the “how to win the stage” that translates insights from environmental scanning activities into targeted idea development. The qualified ideas were developed by considering the opportunities and threats relating to the environmental scanning insights.

Ideation and idea management

The uniqueness between ideation and idea management is more difficult, while ideation describes creativity, a multi-stage methodology of idea generation. Idea management is more of an operational process in the corporate context for the following:

• systematic generation
• enrichment
• evaluation
• management of ideas

These are in all phases of the innovation process.

Ideation is the stage of the innovation process in which new ideas and concepts are developed using the multi-stage process that consists of gates and phases. Idea management is the structured process of ideas:

• generating
• assessing
• improving

It contributes to an organization’s innovation strategy that includes the ideas of prioritization and implementation. Idea management happens through a decentralized or centralized process. Centralized idea management allows the whole organization to engage in the process, whereas decentralized idea management lets different teams or business units manage their ideas.

Ideation or idea creation is essential in the innovation process of a company. The ideation program helps you convert ideas to solutions for the startup support tool for your company.