When we talk about innovation in tech, we often think of speed, design, automation, or AI. But one of the most impactful shifts happening today is centered around inclusion and website accessibility is at the core of it.

What Is Website Accessibility?

Website accessibility means creating digital experiences that work for everyone, including people with disabilities. This can range from ensuring screen reader compatibility for visually impaired users to providing keyboard navigation and readable color contrast.

And it’s not just about doing the right thing. It’s about:

• Reaching a broader audience
• Meeting legal standards
• Enhancing overall user experience

If you’re building or managing tech platforms and products, accessibility is no longer optional, it’s expected.

Why It Matters in 2025

The U.S. is seeing a continued rise in ADA-related lawsuits tied to inaccessible websites. Courts have ruled that websites fall under Title III of the Americans with Disabilities Act, especially those connected to public-facing businesses or essential services.

But even beyond legal pressure, companies that prioritize accessibility tend to:

• Perform better in search engine rankings
• Build stronger brand trust
• Reduce churn and increase conversions

With one in four American adults living with a disability, it’s a mistake to ignore such a large user segment.

What Tech Teams Should Be Doing

Accessibility needs to be integrated into your workflows and not treated as an afterthought. That means:

• Running accessibility audits regularly
• Training dev teams on WCAG standards
• Testing updates for compliance
• Using semantic, accessible HTML

Need help getting started? This resource on website accessibility walks through the most important steps to bring your site up to standard.

Final Thoughts

Accessibility is about building better, fairer, and more resilient tech. In 2025, it’s not a bonus feature but it’s baked into what makes a great website.

Whether you’re a startup or enterprise, now’s the time to future-proof your product. Make accessibility part of your roadmap today.